Empowering immigrants in the UK to build financial credibility through trusted group savings models
Keepaa addresses a systemic gap in the credit system by enabling consistent savings behavior to be translated into credit reporting. We help immigrants build financial credibility through culturally relevant group savings practices.
Our platform digitizes traditional savings methods like Thrive, Esusu, Ajo, and Susu, making them accessible, transparent, and credit-building.
Immigrants in the UK often arrive with no formal credit history, despite being financially responsible. This credit invisibility prevents them from accessing:
Traditional credit systems don't recognize alternative, culturally relevant financial behaviors common in diaspora communities.
Keepaa enables users to join or create digital savings groups where they contribute periodically. These contributions are tracked and reported to credit bureaus, helping users build a recognized credit profile over time.
Keepaa serves immigrants in the UK from various communities, including African communities that practice group-based savings like Esusu, Ajo, Susu, and Thrive, as well as other immigrant communities who value collective financial practices.
These cultural practices involve community members contributing regularly to a shared fund, with members taking turns to receive the collected amount. Keepaa digitizes these trusted traditions while adding credit-building benefits.
Building trust through cultural understanding and transparent financial practices
Digitizing traditional savings methods for the modern world
Making credit building accessible to underserved communities
Honoring and preserving traditional savings practices
Complete openness in all financial transactions and group management
Expanding financial inclusion across the UK and beyond